Angela Grout, Author    

SAF Wednesday E-Brief

on Feb. 25, 2015 the Society of American Florists recognized me with a PR Win for my impromptu interview with the news on Valentines Day. 

The Question was: It’s raining/snowing/sleeting/unbearably hot/distractingly pretty outside. How will you manage?

SAF recognized my answer as a PR Win, stating: "This is another great opportunity to refocus the conversation on all that a retail florist does well (delivery, logistics, customer service, etc.). Downplay weather drama and focus on your capabilities. That’s what Angela Grout, owner of Agawam Flower Shop did when she compared her store to the United States Post Office. "

My answer was honest and much longer....

“We always deliver. Doesn’t matter what the weather is.” — ABC40/Fox 6 in “Floral Shops Rush to Send Arrangements After Monday’s Snow Storm”

http://www.wggb.com/2015/02/12/floral-shops-rush-to-send-arrangements-after-mondays-snow-storm/